For anyone who knows me personally, you know I’m a little (okay, a lot) coupon crazy. We clip coupons every Sunday before heading to the grocery store. I have small (hot pink!) expanda-file I keep in my bag with coupons for everything from Hummus to Mouthwash to Clothes. I am known for my bargain hunting skills. I even once had a newsletter where I sent out coupons, tips and tricks to friends and family who wanted to learn how to better budget their money. Certified Coupon Crazy Chick right here.
So naturally, when I received an e-mail promising coupons in exchange for creating my own canape from President Cheese, being the coupon-clipping foodie that I am, I could not resist! Three of my favorite things: Coupons, Cheese, Canapes! (4 if you count the alliteration going on here).
I clicked the link which, for all my fellow digital nerds out there, they did a great job with UTM codes. I hope to stick out like a sore thumb in their Google Analytics when they check the stats.
Anyway, the link goes to an interactive create-your-own canape “app” of sorts. First you choose your bread base, then President cheese product, then your toppings. I thought it was kinda silly at first, but then when I looked at the options they presented, the wheels starting turning and I was really contemplating which direction to go in! Do I do light and fresh water cracker with cucumber, brie and honey? What about Melba Roquefort with pear and balsamic? So many good ideas!
I ended up making what I named The Simple Italian (although the cheese is French so the naming is off a bit). There it is in the screenshot below!
Camembert (this was my favorite cheese when I studied abroad in Paris!)
Roasted Red Pepper
Then I e-mailed it to 3 friends and in return got a coupon for $3 off 2 products. Score! Typically I don’t like coupons for having to purchase more than one of something, but this works out because I plan to buy more than one anyway.
Bravo, President! As a result of this little activity I plan to make canapes for an appetizer for next month’s Girls’ Night! This is some serious ROI on your e-mail and digital experience marketing. I hope your tracking is in place so that everyone involved gets credit when I purchase your products in a couple of weeks!
Bonus: They have Skinny Cheese! Check out the President Skinny Cheese Movement on Facebook.
Want to try it out? Click here for the President Cheese Canape Creation for Coupons!
And check back later, I’ll post photos and recipes of what I wind up making!
Note: For you gluten-free foodies out there, Crunchmaster makes my favorite (gluten or no gluten) crackers ever!
And they’re gluten-free! I usually pick them up at Sam’s Club!